available for work
I design AI-powered workflow tools for professionals
Product design for AI-driven automation and complex workflows, with a focus on clarity, logic, and scalable UX
I’m Hazel
UX/Product Designer focusing on B2B SaaS, workflow tools, and automation. I design intuitive, scalable systems that simplify complex work.
years in B2B UX
Experience designing B2B SaaS and internal tools through early-stage startups and freelance work
years in B2B UX
Experience designing B2B SaaS and internal tools through early-stage startups and freelance work
years in B2B UX
Experience designing B2B SaaS and internal tools through early-stage startups and freelance work
years across design
Including visual communication and product design across multiple disciplines
years across design
Including visual communication and product design across multiple disciplines
years across design
Including visual communication and product design across multiple disciplines
projects shipped
Successfully launched, from clean one-pagers to complex, custom builds
projects shipped
Successfully launched, from clean one-pagers to complex, custom builds
projects shipped
Successfully launched, from clean one-pagers to complex, custom builds
on-time delivery
Consistent on-time delivery across MVPs and production launches, even under tight deadlines
on-time delivery
Consistent on-time delivery across MVPs and production launches, even under tight deadlines
on-time delivery
Consistent on-time delivery across MVPs and production launches, even under tight deadlines
Projects
Projects
Projects
Recent work simplifying complex workflows and logic
Outreach bot builder
A 0→1 system that turns complex TikTok Shop outreach into a clear, step-by-step setup with automated follow-ups
Company
Outlandish
Shipped
April 1, 2025
B2B SaaS
Workflow design
Automation
Scalable design
AI/LLM ready
Outreach bot builder
A 0→1 system that turns complex TikTok Shop outreach into a clear, step-by-step setup with automated follow-ups
Company
Outlandish
Shipped
April 1, 2025
B2B SaaS
Workflow design
Automation
Scalable design
AI/LLM ready
Outreach bot builder
A 0→1 system that turns complex TikTok Shop outreach into a clear, step-by-step setup with automated follow-ups
Company
Outlandish
Shipped
April 1, 2025
B2B SaaS
Workflow design
Automation
Scalable design
AI/LLM ready
Outreach bot dashboard
A 0→1 dashboard for clear visibility into TikTok Shop campaign activity
Company
Outlandish
Shipped
April 17, 2025
B2B SaaS
Dashboard UX
Data visibility
Design system
Semantic color
Outreach bot dashboard
A 0→1 dashboard for clear visibility into TikTok Shop campaign activity
Company
Outlandish
Shipped
April 17, 2025
B2B SaaS
Dashboard UX
Data visibility
Design system
Semantic color
Outreach bot dashboard
A 0→1 dashboard for clear visibility into TikTok Shop campaign activity
Company
Outlandish
Shipped
April 17, 2025
B2B SaaS
Dashboard UX
Data visibility
Design system
Semantic color
Redesigning system-driven eligibility checks
Automated eligibility checks and re-ordered the flow to reduce creator drop-offs and admin workload
Company
Outlandish
Shipped
October 10, 2024
Flow optimization
System logic design
B2C
Behavioral UX
Admin efficiency
Redesigning system-driven eligibility checks
Automated eligibility checks and re-ordered the flow to reduce creator drop-offs and admin workload
Company
Outlandish
Shipped
October 10, 2024
Flow optimization
System logic design
B2C
Behavioral UX
Admin efficiency
Redesigning system-driven eligibility checks
Automated eligibility checks and re-ordered the flow to reduce creator drop-offs and admin workload
Company
Outlandish
Shipped
October 10, 2024
Flow optimization
System logic design
B2C
Behavioral UX
Admin efficiency
What I Do
What I Do
What I Do
Making complex products simple and intuitive
Product & UX Design
Design intuitive interfaces and flows that help users navigate products with clarity and ease
Product & UX Design
Design intuitive interfaces and flows that help users navigate products with clarity and ease
Product & UX Design
Design intuitive interfaces and flows that help users navigate products with clarity and ease
UX architecture & system design
Define structure, logic, and hierarchy for scalable products through clear IA, component systems, and reusable patterns
UX architecture & system design
Define structure, logic, and hierarchy for scalable products through clear IA, component systems, and reusable patterns
UX architecture & system design
Define structure, logic, and hierarchy for scalable products through clear IA, component systems, and reusable patterns
Experience design across the product
Craft seamless user journeys and interactions for internal tools, client-facing features, and new product ideas
Experience design across the product
Craft seamless user journeys and interactions for internal tools, client-facing features, and new product ideas
Experience design across the product
Craft seamless user journeys and interactions for internal tools, client-facing features, and new product ideas